Beeing stretched between market and customers is critical. You can stretch the company the way it makes sense and add one or additional more services as business needs to grow or as it needs to change focus. Market, market, market.
Later to shape the vision of the company together with management. That is challenge too. Few times the focus has to be readjust, has to discussed and renewed. Unfortunately few times people do not take words as important, as they do not see the connection with their salaries, with the money they did earn.
"give me more so we can share vision" argument is crazy. It is like the colleagues had been in the company till now without sharing the vision. Sometimes it is hard work and no, that opens the good way of cooperation and growth. There is a big advantage in this world it is called money. It doesn't have to limit the business, but money are not connected to any kind if influence. Are they there or not. And only if they are there we have achieved the point that makes sense to look on next step.
And I need to refocus all management there.
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